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DIGITAL COMMUNICATIONS SPECIALIST


DIGITAL MARKETING & PPC | WEB DEVELOPMENT | DIGITAL PROJECT MANAGEMENT | SOCIAL MEDIA & CONTENT MARKETING

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DIGITAL COMMUNICATIONS SPECIALIST


DIGITAL MARKETING & PPC | WEB DEVELOPMENT | DIGITAL PROJECT MANAGEMENT | SOCIAL MEDIA & CONTENT MARKETING

I have nearly 13 years of experience in a variety of digital, marketing, communications, design and development roles across several industries. I am a highly capable digital marketer, project manager, team leader and communicator with a strong focus on data driven strategies and high levels of stakeholder engagement.

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Employment History


Employment History


Social Investment Agency

COMMUNICATIONS ADVISOR

SEP 18 - CURRENT

The Social Investment Agency is a government agency that uses data and evidence to inform how we can best improve the lives of New Zealanders by investing in what is known to create the best results.

SIA is responsible for overseeing and coordinating government’s approach to social investment and works with agencies and Non-Governmental Organisations (NGOs), to help them take a life-time view of service users.

RESPONSIBILITIES

  • Social media strategy & growth management

  • Management of SIA web portal via Silverstripe CMS

  • Management of The Hub - a social science research portal previously part of The Social Policy Research and Evaluation Unit (Superu)

  • Front end web development. (E.g. Full rebrand, UX and technical improvements to ‘The Hub’)

  • UX advisor for analytical tools developed by the agency

  • Workflow design & project management

  • Email & content marketing strategy (Mailchimp)

  • SEO & web portal maintenance

ORCHID INVESTMENT GROUP LTD

TECHNICAL & MARKETING MANAGER

AUG 17 - CURRENT

Orchid Investment Group is owned and operated by Hayden Armstrong, a Kapiti based entrepreneur. A veteran of the travel industry, Hayden has invested in several New Zealand businesses, including Amazing Accom Ltd and Green Meadows Beef Ltd.

Having previously worked for Orchid full time, I now do casual contract work for him while at the Social Investment Agency, performing on average 10-20 hours a week working on projects for Amazing Accom and Green Meadows Beef.

RESPONSIBILITIES

  • Digital Marketing Management (SEM, PPC e.g. AdWords, Social, Content, Email)

  • Development Project Management (Agile / Waterfall)

  • Team Leadership (Marketing & Web Development)

  • Search Engine & Online Platform Optimization

  • Complex Systems Design (API, Workflow, User Experience)

  • Technology, Marketing & Communications Advisor

  • Stakeholder Engagement (Internal, External)

  • Board Reports, Investment Proposal Design

amazing accom ltd

MARKETING & TECHNICAL MANAGER

MAR 15 - AUG 17

Amazing Accom is an online holiday house booking portal. During my time at Amazing Accom, I achieved excellent digital marketing results, established and managed an in-house development team consisting of 3 developers, designed a complex API to allow for inventory sharing, bookings and payment via third party portals such as AirBNB and Booking.com and built a custom white label booking engine for travel agents.

RESPONSIBILITIES

  • Digital Marketing Management (SEM, AdWords, Social Media, Content, Email)

  • Graphics & Web Design (Wireframing, Prototyping, Design)

  • Development Project Management (External & In House)

  • Team Leadership (PHP Development Team of 3 Members)

  • Search Engine & Online Platform Optimization

  • Complex Systems Design (API’s, Workflow, User Experience, CMS)

  • Technical & Customer Support (Internal & External)

Green Meadows Beef Ltd

DIGITAL MARKETING ADVISOR

FEB 16 - DEC 16

Green Meadows Beef is a farm in the Taranaki which sells grass-fed Angus beef products online and in supermarkets around New Zealand. My primary role is to manage the company’s digital marketing campaigns but I also perform various website and content management tasks.

RESPONSIBILITIES

  • Digital Marketing Advisor & Management (SEM, AdWords, Social Media, Email)

  • Graphics & Web Design (Digital Advertising, Web Content)

  • Content Management Systems Advisor (Kentico)

  • Search Engine & Online Platform Optimization

  • Website QA Testing & Bug Reporting

Hirepool Ltd

COMMUNICATIONS COORDINATOR

SEP 06 - AUG 13

Hirepool is New Zealand’s biggest equipment hire company with branches nation wide. I initially worked for Hirepool as a Customer Service Person while studying but eventually caught the attention of the National Sales and Marketing Manager, who promoted me to Communications Coordinator.

RESPONSIBILITIES

  • Search Engine, website content & Online Platform Optimization

  • Digital Marketing Management (AdWords, Social Media, Email)

  • Graphics Design (Print, Signage, Vehicle Wraps, Digital, Stationary)

  • Web Design, Development & Testing (Hirepool & OnSite in Australia)

  • Technical & Customer Support (Internal & External)

  • Stakeholder Engagement (Senior Management, Board of Directors, Investors)